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5 Web Design Mistakes That Ruin Your Conversion Rates
TL;DR: As a business owner, you understand the importance of having a well-designed website. However, many business owners don't realise that some common web design mistakes can ruin their conversion rates.
Are you happy with your website’s conversion rates? If not, you’re not alone. Studies show that up to 97% of websites fail to convert visitors into customers. But don’t worry; we’re here to help.
In this article, we’ll share five common web design mistakes that can ruin your conversion rates. Read on to learn more!
When it comes to a business website, the most important thing is to increase your conversion rate and not just improve visual aesthetics. And to achieve the conversion goals, it’s vital to avoid these common mistakes that can hamper a site’s ability to convert visitors into customers.
Here you will find the five web design mistakes ruining your conversion rates:
#1 – Unnecessary Clutter In Landing Pages
A page with unnecessary clutter will overwhelm and confuse your website visitors and compel them to leave the site before any conversion takes place. If the landing page has many interactive elements, it pulls the user’s attention in all directions. Most visitors will simply leave your site, and that’s not what you want to happen. Web designers prefer flat design because it delivers a clear and engaging interface to visitors.
A landing page should all work towards directing the visitor toward a single conversion goal and keep them clearly engaged throughout the journey. Always inform the visitors about the solutions you offer to their problems with your products/services in a clear and concise way, making it easier for them to understand.
#2 – Ignoring Call To Action (CTA) Buttons
CTA buttons are an essential part of any website. They direct users to the desired outcomes and increase conversion rates. CTA buttons drive sales, generate leads, and boost revenue for your business. You want to design a CTA button that looks appealing and stands out from the rest of your website.
Creating practical CTA buttons doesn’t need to be a complicated process. As long as you keep your visitors in mind, you’re good to go. Put enough information about what visitors will get from taking the action step and what information they need to provide.
#3 – Low-Quality Content And Irrelevant Images
The content must be clear and easy for visitors to understand. Notice how descriptions on eCommerce websites sound boring and mostly generic. Make it unique when you write any product description.
While creating content, focus on your visitors’ desires, goals, fears, and frustrations. When you focus too much on your business and how great you are, you will lose credibility and it becomes harder to convert visitors into customers.
Many businesses use irrelevant images or low-quality images. Images that aren’t of excellent quality will upset your visitors. Likewise, inappropriate images will confuse your readers, making them ponder on what you’re trying to convey. Thus, you need quality original content and relevant images to have a high conversion rate.
#4 – Designs That Aren’t Responsive
Many people use mobile devices over laptops and computers to browse the Internet. You will undoubtedly have low conversion rates if your website is not responsive to mobile phones.
You have to build a mobile-friendly website that adjusts to smaller screens because most users will leave your page if they can’t view or read the content correctly. Therefore, your website must change layouts according to the user’s screen size to maintain and increase conversion rates.
#5 – Hard To Find Navigation
One common web design mistake is making your navigation menu hard to find. If visitors can’t find what they’re looking for, how do you expect them to become your customers?
You must have clear navigation with a simple design and a smooth browsing experience. Let your users know where they are at the site and where they are heading. It should not be confusing, and your audience should be able to easily find what they are looking for.
Lead generation is an essential process to run your business efficiently and profitably in the digital marketing world. Always keep evaluating the various elements of your site to avoid such mistakes as discussed that will kill your incoming lead flow.
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