- sales & marketing
- Industry Insights
- Marketing Strategy
As a business owner, you’re always looking for ways to improve your products and services. In today’s tech-driven world, that means embracing various technological tools to build unique and effective digital solutions that provide value to your customers. These powerful tools can help you achieve more with less time and effort.
But First, What Is An API? 💭
An API (Application Programming Interface) can be considered as an intermediary between two applications that facilitates the exchange of data between said applications. Digital products and services in our daily lives are all built with APIs, whether social media channels like Facebook or Instagram or day-day applications such as the weather or map applications.
In many ways than one, APIs are the true unsung heroes that have made our lives easier. Think about it; you can order whatever product you want from the comfort of your living room, book a flight ticket for your next vacation, or make a reservation at a fine dining restaurant in a few clicks on your mobile or desktop device. But have you ever wondered how everything on the internet is connected so well with each other?
I think we’re both thinking the same thing here, yes! APIs, I knew you’d get it!
APIs are the behind the scenes engine under the hood that often gets overlooked but is what makes all the interactivity between applications and digital platforms possible.
Let’s say you have a website with a lot of quality content. Now, you’ve decided to enhance the website by including a visualisation dashboard such as a geographical map inside of your website.
You might be thinking, but I can already do that with the default embed code, can’t I? Yes, sure you can; you can go to any published geographical map interface, click the share button, highlight the embed, and then code copy it and paste it into your HTML page. That’s all it takes to do a basic embed into your website.
For example, you can have your content filter switch tabs, select marks, and otherwise control the dashboard embedded inside the website. Still, you can also enable a “two-way communication” between the dashboard and your website’s content. This level of synchronisation and interactivity will produce a digital interface that is way superior to a standard embed.
The other side of two-way communication is that your website can respond to information or events inside the dashboard. If anything on the visualisation dashboard changes, it will be reflected automatically on your webpage.
Ultimately, the result is a robust integration that will impress your users with how you’re controlling the dashboard and responding to events inside of it.
#1 Slack Data
If you are using Slack for your internal communications as we do here at WEBO Digital, then the Slack API would make a lot of sense for your business as well.
With the Slack API, you can extend and automate your internal workspace and customise workflows to inspire collaboration and productivity.
#2 Geolocation API
#3 NASA API
Another API that you can have a lot of fun with is the NASA API. With this API, you can use NASA’s data which includes tons of unique imagery and information relating to Astronomy, weather, Earth sciences, and more.
#4 Payment Request API by W3C
If you have an eCommerce website, then this is a great one. The Payment Request API developed by W3C will make the user flow of your checkout process much easier and more convenient.
After implementation of the API, a user will have to enter their details just once and be able to make payments across different websites and transactions. They can even use linked payment methods such as Google or Apple Pay.
#5 Credential Management API by W3C
Another API from W3C, the credential management API, checks all of the boxes, in our opinion. Proper, adequate documentation and tried and trusted meant that the credential management API would be featured on our list.
The API will help your users log in with the credentials they have saved in their browser. The API also facilitates authentication through public keys and OpenID, an authentication provider.
Wrapping It Up 🤗
Our team is always happy to chat and see how we can work together to create unique digital solutions that generate revenue and profitability for your business. It all starts with a discovery chat, and we hope to speak with you soon!
Related Articles & Content
- Product Management
- Industry Insights
- Product Management