Are You Looking To Expand Your Business And Reach A Broader Audience Online?

With almost 90% of the Australian population active online, it’s a small wonder that brick-mortar businesses are becoming less of a sustainable business model. These days, in the name of convenience and time, most people are spending less time on shopping mall trips to search for what they need and make a purchase. So why not build your store where they are spending their time?

This is the digital era and you seriously need an eCommerce website for your business. Don’t know how to go about doing so? We’re here for you! WEBO Digital is an eCommerce web design agency in Perth that can create a website that perfectly suits your business. We have been efficiently building proven, well-structured high performing eCommerce websites for years now.

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Some Popular Platforms We Work With

What exactly Is eCommerce?

According to Shopify, eCommerce, also known as electronic commerce or internet commerce, relates to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.

eCommerce is often used to refer to the sale of physical products online, but it can also characterize any kind of commercial transaction that is facilitated through the internet.

Types of eCommerce Businesses (What’s your slot?)

Aside from the regular online transaction of goods and services, eCommerce can further be classified into different types based on the transaction genre and the parties involved. So what’s your eCommerce business type should you decide to go online? For your in-depth knowledge about eCommerce, listed here are a few types of e-commerce businesses:

B2B

Business-to-Business

The transaction of products or services between two companies is known as B2B eCommerce. This type of eCommerce usually occurs when small-scale or large-scale enterprises help each other boost the efficiency of their company processes, improve productivity, and increase customer satisfaction. Examples of such eCommerce may include Salesforce- one of the top business-to-business integrated CRM platforms that include marketing, sales, commerce, and service in every single shared view of customers. Likewise, Hootsuite is another B2B eCommerce type example used for scheduled content and monitoring or analysing your social media. Producers of these communication tools fall under the classification of B2B businesses.

B2C

Business-to-Consumer

B2C businesses are everyday transactions that take place between companies and general consumers. It is the most traversed business model among online and physical retailers. B2C companies can build a more personal connection with their customers through an eCommerce website.

C2C

Consumer-to-Consumer

Consumer to consumer eCommerce involves trading between two average consumers. These types of transactions are supported by online payment portals, such as PayPal. They are also usually conducted over platforms like Craigslist or eBay. Simply put, it is like an online version of a yard sale. Users can exchange new or used items with each other as means of earning quick cash through this eCommerce type. Moreover, it can also be used as a starting point for small-scale businesses.

C2B

Consumer-to-Business

C2B is a relatively new form of eCommerce. This type of eCommerce comprises individual consumers who offer products or services to companies. They provide value for businesses using their professional skills instead of the traditional business model where companies serve people. Consumers can help companies with logo designs, for example, or provide photographs as visual elements for websites. Services can also include cooperating on projects, project management, writing services, and more. Examples of C2B eCommerce include freelancers and freelance platforms like Fiverr, Freelancer, and UpWork

B2A

Business-to-Administration

Business to Administration eCommerce refers to online transactions that involve companies and public administration. This includes various types of services and product exchanges. It can involve security, employment, and legal documents.

B2G

Business-to-Government Agencies

Government agencies also conduct online transactions with businesses, and this type of transaction can be classified as B2G. When the exchange of services between government agencies and business is taken into consideration, this type of transaction alleviates the government to become the most significant of B2B buyers, exchanging services and products ranging from security software to medical services, weapons, fuel, and more.

C2A

Consumer-to-Administration

It includes online transactions between individuals and public administration offices. Examples of this type of businesses are Tax offices and online healthcare service providers.

G2B

Government to Business

Another type of eCommerce transaction is between government agencies and businesses, which is known as G2B. Here, government agencies provide value to businesses, in terms of products and services, like data centres, e-learning, government procurement, and more.

The Steady Rise of eCommerce

In the early stages of marketing before the digital revolution, businesses primarily relied on traditional forms of advertising, such as print ads and direct mail, or even big billboard signs by the roadside. As little as 20 years ago, the idea of ordering goods online and getting them delivered to your doorsteps within days would have seemed genuinely wild and also a little crazy concept. After all, the business philosophy mostly consisted of businesses solely relying on their product or services’ visibility to attract customers. Surely you might say it is only a matter of time until customers find their way to your business if you offer a favourable product or service, isn’t it? Well, in today’s competitive and convenience-focused market, that might not be the only case to consider anymore.

The global eCommerce market has seen significant growth over the last few decades. At present, almost 90% of Australians are connected to the internet, and around 12.1 million use social media. According to the analysis, the Global eCommerce Market is forecasted to be USD 39.51 Trillion by 2026. The major reasons the global eCommerce market keeps growing is due to high internet penetration and the decline in internet prices. The increase in the number of smartphones, product localisation and advancement in technology such as big data and artificial intelligence have also aided in the expansion of eCommerce. Product personalisation, market stability, product innovation, and surging disposable income have also exponentially helped in the modern eCommerce snowball.

Correspondingly, the analysis also shows that Millennials and Gen Xers are the biggest eCommerce customers in terms of time and money. Reports show that Millennials and Gen Xers spend more than 50% of their time online, browsing social media or shopping, 6 hours versus 4 hours relative to their older counterparts.

As a consequence of the rapid digital revolution, global eCommerce sales are also predicted to reach $4.5 trillion by 2021, according to Statista– and Australia is already among the top ten competitors. eCommerce sales doubled from 2017’s minuscule $2.3 trillion within four years. Australia is performing well alongside global powerhouses like China, America and the United Kingdom. According to economics blog Consultancy UK, Australia is sitting in the tenth position for eCommerce sales worldwide, just below Belgium and Russia.

Australia is also expected to produce $32.56 billion in eCommerce sales in 2021 alone. Considering the global trends, Australia is on the path to smashing financial records soon and become an eCommerce powerhouse. Thus, if you are not online already, you are missing out on your chance to cash in on the sweet growth potential. Unquestionably, the future of retail growth is in eCommerce.

eCommerce during COVID

The global pandemic caused by COVID-19 disrupted almost all types of businesses. Retail foot traffic halted down to zero due to stay-at-home orders and lockdowns. Inevitably, the initial pandemic shutdown derailed Australia’s nearly three-decade recession-free streak, with the economy shrinking by 7% in Q2 of 2020. Due to this, retail was hit hard as nonessential stores closed and shoppers stayed at home. Then, consumers adjusted and resumed retail spending in April and May, but with a new and different routine. Customers shifted their behaviour in favour of digital technologies which allowed them to navigate through this difficult time.

As such, Australian eCommerce has had unprecedented growth since April 2020. The market came close to hitting growth forecasts that were originally set for five years from now by year’s end, as more people opted to shop online. According to various reports, more than 200,000 Australians shopped online for the first time in April, including many older consumers who’d never felt the need to try eCommerce before. Now, 46% of Australian consumers are shopping online more often. By July 2020, 14% of the Australian market’s total retail sales (excluding cafes and restaurants) were eCommerce. Australia Post predicts that eCommerce’s total retail share will reach 15% by year-end and even get as close as to the 16% total the market that was previously expected to reach by 2025. With 94% of the entire population of Australia having access to high-speed Internet, and 60% of them going online multiple times a day, eCommerce is now a bright spot in the Australian economy and a lifeline for consumers who are working and sheltering at home.

Why your Business needs eCommerce

eCommerce is an ideal way to expand your business from a traditional brick and mortar store to an exciting well-loved brand. You can offer great products 24 hours a day, along with online customer service, blogs and social media on your eCommerce website.

Due to the easy accessibility of the Internet, millions of people across the world can view your website at any time. Thus, those looking to expand their businesses and reach out to a larger audience have many more opportunities. There is simply no comparison between the number of people you can reach through a website and the amount you can reach through a high street store or local advertising.

Correspondingly, with the collision of retail and adjacent consumer-focused sectors, the industry can continuously undergo constant disruption. However, one thing that remains consistent is that consumers become more powerful, with expectations of having it all. In such situations, purchase decisions come down to two factors, convenience and connection. Studies predict that by the end of 2021, 65% of internet users will be digital buyers. This idea is not far fetched, given how the data has been trending in recent years. In the emerging global economy, eCommerce has increasingly become a vital component of a good business strategy. It is one of the most solid catalysts for economic development. Simultaneously, the speedy influx of new technology in retail has also driven consumers of all ages to expect convenience and connections that seamlessly align with their everyday lives. Take Jeff Bezos as an example- Jeff Bezos has accumulated more wealth than entrepreneurs of all economic fields, including technology. In just over 20 years, online trade and marketing’s importance is on reassertion, and eCommerce is beginning to expand expeditiously.

So you might ask, “why is eCommerce important for my business?” Well, it is a rapidly growing consumer outlet that isn’t showing any signs of slowing down any time soon. Suppose you sell something, and you plan to continue doing so for the foreseeable future. In that case, you have to pay attention to eCommerce and become an active participant as soon as it is feasible for your business to do so. Since the COVID pandemic changed the world, there is no denying that having a good eCommerce website has been crucial for many kinds of trading businesses to even survive in today’s digital environment. Your business can make use of an eCommerce website to reach an enormous audience in a way that is both cost-effective and easy.

Not to mention, a standalone eCommerce website is essential for your business if you want to be around for the long-run. If nothing else, the main reason you should be building eCommerce for your business lies in the fact that customers and potential clients are already online, right now, at this very moment. And there is a good chance they are looking for products or services you offer. If they cannot find you easily, they will probably choose other options (your competitors). This is how things work today.

When someone is interested in your product or service, they will most likely research online first. No longer do consumers want to venture to the streets to buy items. Instead, consumers want to shop from their own homes, conveniently. And this is why adopting eCommerce for your business is essential. A good eCommerce website for your business is a flexible solution for both your business and the buyer, and the benefits are endless!

At the same time, there are still quite a lot of businesses that do not use eCommerce. To put it simply, their business objective does not seem to require an online eCommerce platform. For example- small-scale businesses don’t usually use any form of eCommerce platforms. While small business owners can have their own websites, they don’t necessarily utilize eCommerce platforms as they don’t really need it.

In most cases, a number of business factors play a significant role in determining whether at all a business will switch to an eCommerce platform. For example, the location and the target audience are two defining factors. Most small-scale businesses operate within a small location, and so their target audience is also limited. As a result, they do not feel any inclination to reach a wider audience through eCommerce. On the contrary, they depend on conventional marketing mediums like word of mouth or local classified ads. If a small scale entrepreneur opens a shop in a convenient locality area, it does him quite good as lots of people will automatically walk in there and start buying.

The second factor to consider is this- most small-scale businesses do not have a huge product base. So they do not find the need to reach a wider audience. In most cases, their products may even be based on the tastes and preferences of a particular geographical area where they are located. As a result, there is no need for an eCommerce platform to promote items. Moreover, small scale businesses prefer to have a small brick and mortar store rather than a website as they mainly depend on regular customers who walk in and shop rather than tech-savvy users. Small-scale businesses also usually prefer cash transactions rather than electronic transactions. Examples of small-scale businesses that do not use eCommerce may include local grocery stores, handicrafts and cottage industry stores, local restaurants and dining outlets, among others. Other service-oriented personnels, like lawyers, may also not see having an eCommerce platform as a necessity. That does not mean that they would not go for having their own website however.

Benefits of having a good eCommerce website

Attract New Customers

When you get right down to it, continuous growth is often the primary focus for most businesses, and it’s not possible without attracting new customers and expanding the reach of your products/services to a broader audience. For this, no one should underestimate the enormous prospect of online marketing. Online retailers have greater visibility to a wider audience. A physical store may only be known to passersby. An eCommerce store however, can be accessed and viewed by an unbounded number of internet users.

Reduce Your Costs

You don’t need to have all your products in physical inventory on hand to showcase in your online store. In fact,many companies that operate online only display their inventory through their eCommerce site. This implies that you can not only save by not needing a rental or purchase of premises, but also in terms of avoiding extra overheads that come with it. Even if you want to have a physical space to assure your customers in case, it does not need to be as large as everything you offer. In either case, you will be reducing your overall costs.

For this, you can use the Dropshipping method. It is a method of eCommerce where an online store can sell products to consumers, with the merchandise moving directly from the wholesaler to the final consumer without being handled or stored by the retailer. As such, a drop-shipper can be a manufacturer, distributor, or other supplier. A straightforward business model, Dropshipping requires store owners to work closely with their distributors to ensure a seamless supply chain and keep the behind-the-scenes handoffs out of sight from customers.

With Dropshipping, you don’t have to buy your products upfront, or pay for somewhere to store them. You don’t even have to manufacture anything yourself. All you need to do is build an online store that sells well and make sure your fulfillment process runs smoothly. Simply, it involves selling products through your online store, which are then fulfilled directly by the supplier- no need for packing, shipping, or maintaining inventory.

Take your Business Global

A good eCommerce website presents the ability to interact with prospects easily and reach a broader marketplace. Compared to traditional marketing methods, eCommerce websites increase your customer base (and also save you money!). As mentioned in the previous point, this fact allows you to put your products for sale anywhere in the world. Customers will not have to explicitly travel to where you are to see what you have to offer. This is considerably better than running a physical store limited by the geographical area you can service. Owning an eCommerce website allows you to increase your outreach. Furthermore, this effectively eliminates all kinds of geographical and linguistic barriers too. Your eCommerce site, translated into different languages, ​​will allow customers to buy from different countries.

Broaden Your Brand, Expand Your Business

Having an eCommerce store can broaden your range of products/services for sale. It can help expand your business and diversify your sales. Besides, with eCommerce, there is no need to have more than one branch. Just one singular online store allows you to reach customers without having to worry about moving locations. Conveniently, you can just manage your online business from home. eCommerce is beneficial for both B2C and B2B businesses when boosting brand awareness in the market.

Enjoy Fewer Overheads and Fewer Risks

Starting an online store can mean significantly lower start-up costs compared to a physical brick and mortar retailer. You don’t have to consider the high expenses of shop rental or hire a salesperson to woo the customer. You don’t have to worry about utility bills or physical security measures either. This, in turn, can enable you to sell your products at competitive prices. Also, having an online store facilitates increased profitability with less risk.

Enjoy Better Marketing Opportunities

Your eCommerce site is the best marketing tool that you will ever have. Thanks to the internet, anyone can market through online tools, such as social media marketing, email marketing, search engine marketing, and pay per click ads, among others. SEO (Search Engine Optimization) also helps you build handy links and contacts. Social media networks provide you with a platform to engage and build trust with customers through reviews and ratings. You can also keep them informed with regular posts about your products and offers.

Be Available to Customers 24*7/365

One of the great benefits of eCommerce that retailers can enjoy is flexible store timings- online stores are open 24/7, unlike regular stores. This way, retailers can increase sales by boosting their number of orders. At the same time, it is also helpful for customers as they can purchase products and services whenever they want, no matter if it is midnight or early morning.

Make it Easier and More Convenient to your Customers

In today’s fast-paced world, people’s lives have become hectic; getting to a physical store can be considered time-consuming. An online store can fit into the customer’s busy lives, making the products they want more accessible. This is the most enjoyable thing about eCommerce- buying options are quick, easy, convenient and user-friendly, with the ability to transfer funds online.

Personalise your Customer’s Shopping Experience

One clear advantage of having an online store is that it enables you to track and understand the online activity of your consumer when they are on your website. Physically, it would be very uncomfortable for a potential buyer when he/she enters your store, and you hover behind them the entire time asking what they want or why they don’t buy your product. eCommerce allows you, for example, to know at what point in the process your customer left the purchase halfway. This, in addition, can help you improve your customer’s shopping experience for another occasion; you can also shorten the steps to complete the order or offer those customers other similar products.

Improve the Image of Your Business

Among the advantages of having an online store, improvement of the image of your company is quite the highlight. Your company will have a strong image and brand loyalty by offering customers an excellent online sales platform. Not only will it be up-to-date, but it will also show that you are interested in facilitating consumer purchases. Additionally, thanks to customer loyalty or feedback, you can even implement improvements in your products that customers will positively value.

Enjoy Precision Marketing

To ensure they target their products to the ideal customers, online merchants can collect surprising amounts of consumer data. This lowers the cost of acquiring customers and also allows online eCommerce companies to remain highly adaptable. Your online ads can target specific demographics. This kind of precision can help increase conversion rates.

Gain Local Independence and Adaptability

An eCommerce shop owner is not tied to any location when running a business. As long as you have a laptop and a connection to the internet, you can run your eCommerce business. If correctly implemented online, small local businesses have the chance to flourish and grow at a huge rate. Moreover, an online shop can provide your company with a much higher level of adaptability. Taking the Covid crisis as an example once again, businesses with an online presence thrived even during great economic uncertainty, whereas traditional and local stores suffered greatly.

Easily Receive Feedback on Products

If you have always wanted to know what consumers think of what you sell, then having an eCommerce site can help. Online stores allow you to receive feedback from customers so that you can implement improvements in your business. Through star ratings and with the possibility of leaving comments, customers can provide valuable feedback about your product/service. In addition, customers can also feel heard after their purchase. Giving the means for a direct channel to customers where they can see what they can expect from a given asset is a great public exercise of trust in your business.

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Components of a Good eCommerce Website

Besides having an eCommerce store for your business, another factor to consider is attracting customers and making them stay on your website. Consider this- if only given 15 minutes to consume content, most people would prefer to see something beautifully designed versus something rather plain and simple. Your website’s design is an integral part of your online marketing presence. Furthermore, many components are at play when making sales online. Before consumers even see your website, they have to find it first. Here are some components to consider for a good eCommerce website-

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Clean and Simple Design
Easy Navigation
High-Quality Product Images
Useful Product Descriptions
Easy Checkout Process
Mobile Responsiveness
Shipping Details
Contact Info And Feedback
Ratings And Reviews
Price Filters
Wish Lists
Sharing Option
Clean and Simple Design

Clean and Simple Design

Website design is a significant influencer in the success of an online store. In fact, more than 50% of people determine the credibility of a business by its website design. Likewise, busy designs can easily lose their allure over time. But a minimalistic eCommerce website design with a simple colour scheme and elegant typography can appear appealing to users for longer.

Similarly, putting unnecessary elements on a web page may distract users from the store’s primary purpose. Removing unnecessary elements, and only utilising the necessary ones can help you draw your visitors’ attention to what matters most. What’s more, a minimalistic website will also load faster, reduce bounce rates, and engage more visitors.

Easy Navigation

Easy Navigation

Many eCommerce brands spend vast amounts of money to bring visitors to their websites. But it is also crucial for brands to have websites that can guide visitors to make a purchase. That is why your site’s navigation should help shoppers quickly and easily find products. Good navigation can help improve user experience, and it can also lead to more sales and revenue. On the other hand, poor navigation can annoy and confuse users and lead to a higher bounce rate.

High-Quality Product Images

High-Quality Product Images

A picture conveys a thousand words. It sounds cliche, but it actually carries some truth, especially for eCommerce stores. Product images help visitors form their first impression of your product/service. They can either attract customers or turn them away. Think about it: would you trust a store that fails to photograph its products properly? Unlike brick-and-mortar retail stores, consumers cannot see, touch, feel, or try your products when they purchase online. It is often by looking at product photos that they decide whether or not they should keep engaging.

If your product images are too small, roughly pixelated, or there’s just one picture of each product, it is unprofessional and won’t inspire the customer to keep looking. That is why, to showcase your product properly, you should invest in high-quality product photography. Online shoppers want to see how the product looks.

Useful Product Descriptions

Useful Product Descriptions

Your product descriptions should provide relevant and useful information about your product, covering the product benefits and their features. When they take an interest in a product, they want to learn how your product can help them. So make sure that your product descriptions effectively convey the product value. Many people also mainly visit eCommerce stores only to browse stuff. You can also use a pop-up to nudge them towards checkout.

Easy Checkout Process

Easy Checkout Process

This is obviously one of the most important components of an eCommerce website. You should focus on delivering a great checkout experience, with an easy process for buyers to add items to their shopping carts and proceed to the checkout page. Features like a guest checkout option, easy form-filling, multiple payment options, and persistent cart summary can all help with this.

Mobile Responsiveness

Mobile Responsiveness

A significant number of users shop online from their mobile devices rather than PCs. Therefore, you should optimise your website for mobile devices to ensure that visitors have a pleasant experience across all devices. Responsive design as such can make your eCommerce website design more user-friendly. With a responsive site, visitors can easily access all of the essential features, offers, and products through their mobile phones.

Shipping Details

Shipping Details

Typically, it is advisable to add a shipping or delivery option at the top of your webpage. This information is most commonly pinned to the header of the website. You should give special care while giving full information about varying shipping costs based on geological locations. If possible, the best approach is to offer a completely free delivery service to attract more customers to your site.

Contact Info And Feedback

Contact Info And Feedback

Adding your contact information is considered the best practice. This will help you gain customer trust as they will know that they can reach you anytime they want. In case something goes wrong, your customers can have the option to let you know about it. This will, in turn, help you sustain a long-term relationship with your customer. Additionally, most successful eCommerce websites also add a feedback option. This way, your customers can chat with you in case they have any queries. If you are not able to chat with them, a simple feedback form can probably be enough. Keep in mind that you should regularly monitor the forms and send satisfactory replies within an optimal timeline.

Ratings And Reviews

Ratings And Reviews

One of the most effective eCommerce website solutions is the addition of ratings and reviews to your webpage. A successful eCommerce website design is like a community where the page owners (the ones who run it), and the customers work cooperatively. Customers not only purchase products from your website, but they also recommend them to others if they like what you offer. Positive word-of-mouth can add a great deal of value to your website.

Price Filters

Price Filters

eCommerce solutions emphasise having price filters on your webpage. Make sure that you offer customers the ability to sort out your products based on price. Add relevant information in case the price does not include the cost of shipping. The overall details of the pricing should be transparent, with no hidden charges. The idea is to make your customers feel like they can trust your brand for long-term retention.

Wish Lists

Wish Lists

A wishlist is a feature that allows your customers to save a product for the future in case they do not have enough money to buy it right away. This way, you give your customers a chance to keep an item aside for potential purchase in the future. People often forget what they liked on a website from their previous visit. A wishlist can help them recall what they liked before, and you can also send your customers a gentle reminder about the decreased prices at your online store.

Sharing Option

Sharing Option

You can add short links with the share option on your website; this will allow your customers to let others know about your product listings. Nowadays, having a Share feature on your webpage offers a huge advantage, as people use social media all the time.

What is WEBO Digital, and what do we do?

WEBO Digital is your one-stop eCommerce solution in Perth. Designing and maintaining a website can be a tricky task, especially if you do not know programming or aren’t knowledgeable about the know-how of coding. It is always best to have a digital marketing agency that will help you set up your website and run it. At WEBO Digital, that is exactly what we do, and so much more!

We completely understand the importance of having a good, efficient and well-structured eCommerce website for businesses. Our services include building a perfect website that suits your business, along with all the other necessary services, from solid navigation elements and a responsive website design to elegant style guides, purposeful visuals, creative and informative content, and digital marketing. Our innovative team can create the absolute best eCommerce website for your business! WEBO is your best all-in-one eCommerce web design solution.

If you want to improve your brand exposure and customer reach, there is simply no reason you shouldn’t look at taking your business online. And WEBO Digital can help you achieve this. Not only do we create a competitive and stylish eCommerce website custom-built for your business, but we also create appropriate content and user experience designs that attract more leads and turn them into your clients. Apart from building your eCommerce store, the WEBO Digital team also offers you the freedom to positively impact the customer journey and user experience- from complete customisation of your website layout to creating well-written marketing and blog content.

Our client-oriented service at WEBO Digital offers you the assistance of organising your website with clear product categories, product descriptions, product images, and other eCommerce features for a complete customised eCommerce solution.

With an eCommerce website built at WEBO Digital, you will ultimately own and control your digital storefront. You can validate what is working for your online business and customise your marketing strategy. Our team will tailor your website to fit your audiences and their specific shopping habits.

Our excellent team at WEBO Digital utilise several tools, including SEO (Search Engine Optimization), Speed Optimisation and social media campaigns, among many other features. We can make your eCommerce website stand out from the rest and pull in more customers.

Besides pulling in more customers and expanding your reach, you can make an online purchase as easy as possible for your consumers with an eCommerce website. We thoroughly understand the definitive role of a good website design in making this happen. Everything from the site’s user experience to the strength of the website’s copy to the colour of the theme is carefully curated in guiding online shoppers through the sales funnel and making a conversion.

However, simply creating a website is not the end of it all. Your eCommerce website is not a one-time session; you also need to consistently maintain and update your site. It needs to constantly change and adapt marketing strategies according to the evolving developments. WEBO’s brilliant team of ingenious IT professionals and marketing experts understand the importance of a good web design when building a better website for your business.

Build your website with a team of experts at WEBO Digital. We create stunning and high performing webpages tailored to suit your business from start to finish perfectly. Your website is the foundation of all your digital marketing structure. Our accomplished team at WEBO Digital offers an excellent business website development service in Perth.

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“WEBO Digital helped us understand that our website is a sales tool and how to make it work like one. It has helped us beat our revenue targets ever since it was launched”

BRETT CRADDOCKINTERIA SYSTEMS

Hiring a Web Designer vs Designing Yourself. Which is Better for You?

As you know, creating a website is a big deal. It is like putting a piece of yourself or your business online in the hopes of growing your audience. We all want our site to create the best first impression possible- especially since more than 60% of website credibility comes from its design. Hence, if you are looking into building a new website or updating an existing site, one of the first decisions you will have to make is whether to do it yourself or hire a professional designer.

Not so long ago, hiring a pro to get a website you want was a no-question process. However, thanks to the rise of online tools like website builders, it has become much easier to build a more-than-decent website without knowing all the programming or coding of building a website. Just because you can, though, doesn’t always mean you should. It is a decision that is worth weighing carefully, since for some projects- a professional designer cannot be replaced by a tool.

It is natural to assume that the only way to end up with a gorgeous site is to break the bank by hiring a professional web designing agency in Perth. But in many cases, despite the comparatively higher cost, this is the right thing to do.

Do I Need to Hire a Web Designer?

You should consider hiring a web designer if:

  • You have a sizable budget to spend on your site
  • You are willing to wait at least a few weeks for the final product
  • You don’t want to deal with any technical programming aspects yourself
  • Most importantly, you should use a web designer if you are willing to pay a premium and require a unique approach.

Having a web designer guarantees that everything you will need will be on-brand for your business, and your website will have a distinctive look. It is also great to have a designing agency to make certain that your site’s desktop and mobile experiences are responsive and the same and look and feel great.

You also need to consider this: professional web designers have an eye for User Interface (UI) that most small business owners don’t usually have. For most business owners, the expertise lies in the core business, not web design. On the other hand, web designing agencies see the most current trends and tech every day, and they can apply it to websites for maximum effect.

Here are some considerations that might help you decide

Popular Website Options

Website Builders – Squarespace, Weebly, and Wix are some popular choices for self-building a website. They offer some of the easiest and least expensive paths to create a web presence. In general, website builders are less potent than a system like WordPress but are easier to use. Website builders generally offer visual page editors that make it easy to edit website elements. On the other hand, they aren’t very flexible, so they are best for smaller sites.

What Kind of Site Do You Need?

To decide which option is best for you, you will need to determine what kind of site best matches your business. If you are handling financial transactions, you will need an eCommerce site, which is a little more complicated since it will have to handle payment processing. eCommerce sites should also allow you to add, remove, or edit products and services easily.

For some businesses, the site itself is the business, for which you will need web applications. Project management tools, online fax services, or price comparison engines are all examples of web applications. While eCommerce sites can be built with a CMS or website builder, an application is something you should only entrust to a professional website developer. Some websites also combine both eCommerce and an application function, like Amazon, for example. Unless you know your way around website design, you should hand over the development of a hybrid site that will process a lot of requests and information to a professional.

Your Skill Level

If you are a programmer who can build a website from scratch, the sky’s the limit. For the rest of us, however, there are options available for almost every skill level, even if we don’t know any programming or coding. While website builders are the most basic tool, they are also, as discussed above, the most limiting.

Another option to build a website is WordPress. It requires a higher comfort level with basic web hosting and HTML, but it is still a relatively easy system to use. Comparatively, it is also more flexible and customisable than a website builder. You can also explore the WordPress community to find the best design templates and plugins for your needs.

Your Budget

If you are building an eCommerce site, you can expect to spend a little more since they are more complicated. A website builder package that includes quality eCommerce features will typically cost about $300 per year. In contrast, hiring a developer will significantly cost you more, especially when you have more complicated functions on your website, like product categories or real-time inventory management.

Evaluate Your Options

There are a few categories of business owners for whom hiring a professional web developer is almost certainly a must. Businesses that are, or rely on, custom apps and businesses that expect to generate 100% of their business from the website should go with hiring a web design agency. Moreover, business owners who are not comfortable or familiar with website builders should also opt to hire a professional web design company. In these cases, you will need expert guidance and know-how to make your site work best for your business.

On the other hand, those who expect to generate less than 20% of their business from their website and feel comfortable with basic programs like PowerPoint can get by with a website builder. You can get a professional-looking website without spending a lot of time or money on an overcomplicated project if your business is relatively small and manageable by a single person.

But what if you are in-between? In that case, you also have a myriad of options to choose from, including using the extremely popular WordPress platform. It provides great cost savings but can also be made to serve a huge variety of needs. In general, the higher the percentage of revenue you expect to generate from your website, the greater the potential ROI you will get from an investment in your website.

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Pros and Cons of Creating a Website with a Website Builder

As discussed, website builders are basically the tools that allow you to create a website without manual code editing. You don’t have to know any programming language to build a nice-looking website. Even if you are a layman, thanks to the intuitive Drag-and-Drop editor of most good website builders, you will be able to create a professional site with a beautiful layout. Most website builders also provide an opportunity to make your website mobile-friendly and integrate it with your social media accounts and eCommerce tools.

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ADVANTAGES OF USING WEBSITE BUILDER

  • Cost-effective – it costs much less compared to building a professional website with a freelancer or a marketing agency in the beginning. You will just need to pay for a subscription plan. It’s usually an affordable option.

  • Easy to use – building a website with such a tool is rather intuitive. You can choose from a range of broad, beautiful website templates, and you can also easily personalise the elements you want.

  • Tech support – with some options, you have access to constructive technical support who can advise you when you encounter unexpected obstacles.

  • Time – if your website must be ready “for tomorrow”, a website builder is a good choice. You will be able to create your webpage very quickly instead of working with a web developer who can take much more time.

DISADVANTAGES OF USING WEBSITE BUILDER

  • Poor SEO – when using web builders, you may not be able to optimise your website for search engines completely. The vast majority of web builders do offer SEO optimisation options, but they are not as good as that of a professionally built website designed and developed by a web designing agency. Sometimes, you cannot edit the code, and usually, you won’t be able to add important SEO tags as well. This can lead you to lose your potential leads because they will not find you easily on search engine ranking pages.

  • Slow Loading Time – Most web builders don’t let you have much impact on code. Because of this, you will not be able to fully optimise your website if it’s slow. No one likes waiting forever for a page to load; this can lead you to lose potential customers.

  • Limited Export Option – In many cases, you usually cannot easily export your site to other platforms as your website is hosted on your website builder server. If you put a lot of time and work into developing your web page and then change your business idea (perhaps you want to expand your website with a web developer), you will need to stick to this platform or risk losing everything. It means you will have to rebuild your website from scratch if there’s a change in your plan. You are not the owner of the website. Since you are using a website builder, the owner is Wix, Weebly or any other company you created the website on. Your website will generally not work outside the company’s website building software.

  • Advertisements – if you choose a free version of the website builder, you will often need to agree to display annoying commercials on your webpages.

If you want to earn money and develop your business seriously, we advise you to invest money in working with a web developer.

Advantage of Building a website with a website developer

As a general rule, you can expect your website to be built professionally if you hire a web developer, especially if your project’s scope is big. Good website developers will spend a lot of time understanding your ideas, and they will then work to create a website that will help you achieve your business goals. This will get you better conversions on your website.

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  • Professional and unique design

    Your website will be perfectly tailored to your business needs. It can have all kinds of useful and necessary features you may want. What’s more, you won’t have to worry that your website is the same as your competitors.

  • Optimised for conversion

    A professional developer will create your website the right way to pull in your potential leads. Most of the templates on website builders are generic, which means they will not help you sell more. But a professionally made website can be fully optimised for conversions.

  • Good SEO

    Contrary to web builders with minimal SEO tools, a website developer will get your website a good ranking in Google search. Your website will be fully optimised with all the necessary functionalities for your success (sitemap creation, meta description optimisation, submission to the major search engines etc.).

  • You are the owner of your website

    Since you need to buy hosting and a domain, your website belongs to you. You are independent. If you decide to change the server provider, you will take your website with you, unlike web builders.

  • Better page speed

    While using web builders, you can’t do much to improve your website speed. With a web developer, however, you can markedly improve this. Remember that your website’s speed is one of the most crucial factors for how high you rank in Google Search.

  • Professional support

    Can you define what a DNS is? What about an SSL certificate? Is all that technical jargon overwhelming? No worries, a web developer will help you with all that incomprehensible stuff. You will be able to focus on what’s most important to you – your business.

DISADVANTAGES OF USING WEB DEVELOPERS

  • Costs – the biggest drawback of this choice is the relatively high cost, and it could be a barrier for a lot of small businesses.
  • Time – the process of working with a good developer and planning takes time.

"The most important thing you can do in marketing is to get your "Buyer Persona" right. Without it, you’re simply wasting time and money marketing to everybody and selling to nobody"

Jerry Wallis HEAD OF MARKETING

"Design that looks cool isn't the first priority. It does, however, come alive when the time and effort is invested to truly understand the user's journey so as to create an experience that is so engaging they cannot help but convert"

Shuvam Shrestha HEAD OF DESIGN

"A sole focus on just getting tasks done is where teams go wrong. Collaboration and constant communication is the key to innovation and effective way of tackling a problem which helps in creating a product and service of the highest standards"

Bipin Thapa Project Manager
Jerry-Wallis-1
Jerry Wallis HEAD OF MARKETING
Shuvam-Shrestha
Shuvam Shrestha HEAD OF DESIGN
Bipin Thapa
Bipin Thapa Project Manager

Frequently Asked Questions

  • What is eCommerce website design?

    eCommerce website design is the process of creating an online store for your business. The main aim of an online store is to sell your product or service to target consumers digitally. When designing a good eCommerce website, you need to plan, conceptualise, and arrange your content and products for their effective display on the Internet.

  • How much does it cost to build an eCommerce website in Perth?

    In general, the cost of developing an eCommerce website in Perth can range from about $1,500 to $7,000 for regular websites and around $50,000 for a feature-rich, custom-built website with integrations. The price can vary significantly based on the website requirement. Different factors such as the number of products, the design quality, platform selection, SEO consideration and more also come into play. Moreover, building an eCommerce site consists of developing more than just a standard few pages website. A good eCommerce website has many components- like homepage, category pages, cart, checkout, back-end, discount systems, etc. Thus, programming an eCommerce site can be a very time-consuming process. The cost, as such, gets reflected accordingly. Building a regular website also requires a budget for the domain name and web hosting. A domain name usually costs around $20 per year, and web hosting about $15 per month.

  • How long does it take to develop an eCommerce website?

    The time it takes to develop an eCommerce website depends on the number of products. The more products you sell, the longer it will likely take to build your website. For example- consider a company like Amazon. It is enormous, with millions of existing product pages. If you were to start building the site from scratch, it would take an extremely long time. But if you have a business that sells a few products, it can take significantly less time. Building an eCommerce website can take anywhere from 6 to 12 months, depending on your business and the range of products you sell. Likewise, building a website also depends on the company’s goals. At WEBO, our team of professionals may take a couple of weeks to a few months to build a website. We build responsive websites that viewers can access smoothly from all devices and web browsers. The websites can also be updated and expanded to meet your growing business needs. 

  • What platform do you use to develop the eCommerce website?

    We mainly use and recommend WordPress for building eCommerce websites. WordPress is one of the best and most widely used content management systems available today. Additionally, we build websites on HubSpot CMS, Shopify as well. If there is a need, we also develop custom CMS, depending on the project. Your business plays a big role in determining what platform you use. Each platform is different and depends on what you are looking to achieve with your website. We can help you determine which platform works best for your business once we know what you are looking for.

  • Do you build a custom eCommerce website?

    Yes, we do build custom eCommerce websites. While paying for a template-based website seems more accessible and cheaper, it is a much wiser decision to have a custom website built for your business. Most users tend to leave an unattractive website quicker than attractive websites. Many will also not engage much if the site or images take too long to load. Your website is the first impression that customers will get, and it also reflects your business and values. Unlike template-based websites, custom websites provide a unique identity that is specifically tailored for your business, and you have complete control over its look.

  • Can you build an eCommerce website on HubSpot’s CMS?

    In short, you can’t build a full-fledged eCommerce website on HubSpot’s CMS. That being said, there are options to integrate HubSpot with some popular eCommerce platforms (Shopify & WooCommerce), and they work brilliantly together.

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JULIAN WALLISSENIOR CONSULTANT