Why is it so important to have a clear and well thought out marketing strategy?

Why is it important to have a marketing strategy? Consider you and your family heading out on a once in a lifetime all around Australia trip… you want it to be the best experience possible for you and your partner, kids etc.

Would you just take off without an itinerary, planned stops, reliable GPS maps etc? It’s not always easy to see from a business perspective but it is at least as important if not more so. A business trying to do marketing without a strategy is like a ship on the high seas with no rudder. You may not literally sink straight away but you will likely blow a lot of coin paddling against the wind or drive around many unfamiliar blocks just feeling your way.

Without a clear, planned out marketing strategy, you’re practically flying by the seat of your pants. What ends up happening is you jump from task to task and idea to idea without any real purpose as to why you’re doing what you’re doing. This leads to poor results and a lack of marketing influence on sales.

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