Senior Paid Advertising Specialist

WEBO Digital is looking for a leader, enthusiastic, committed, and competent candidates to fill the position of  “Senior Paid Advertising Specialist”.

Job Description

• Plan and develop new ideas to be implemented on paid ads specifically geared towards improving our client’s results with their “Magic Metrics” continually.
• Build and manage paid search and display campaigns.
• Monitor and optimise ad campaigns on Google, Facebook, LinkedIn ads, and other PPC platforms daily.
• Audit campaigns and adjust clients advertising budgets to spend accurately and evenly.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Perform daily account management of pay per click accounts and other search platforms for a variety of clients.
• Provide creative copy suggestions and graphical ad templates.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search per client goals.
• Research competition, investigate benchmarks and provide suggestions and ideas for improvements.
• Keep pace with search engines and PPC industry trends and developments.
• Manage and lead the Paid Advertising team to get the best out of every individual
• Ensure the most effective tools, platforms, and strategies are being utilised to guarantee all advertising initiatives’ success by the department.
• Ensure the production of high-quality advertising content and materials aligned with the business’s overall goals and objectives.
• Conduct research and attend industry events and seminars to find new ideas that lead to operational efficiency and goal achievement.

Job Specification

• Proficient communication level in written and verbal English
• Proactive natured with meticulous attention to detail
• Good leadership and teamwork talent skills
• Good interpersonal skills and willingness to communicate with clients, colleagues and management
• Strong research skills
• Ability to work on multiple projects with a highly organised and strong work ethic
• Adherence to deadlines and the ability to deliver on commitments.
• Extensive experience in the PPC industry with a proven track record for bringing great results for clients
• Proficient knowledge of Search Engine Marketing (SEM) and Paid Search (PPC)
• Proficient in working with popular PPC ad platforms (Google, Yahoo, Bing) and experience with Facebook, LinkedIn and Instagram ads.
• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Experience in generating reports using platforms like Klipfolio and SEMrush
• Knowledge of basic web technologies such as WordPress
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organisational, project management and time management skills