Senior Paid Advertising Specialist

Kathmandu, Nepal

Job Overview



Reporting to

Project Management

Job Level


Employement Type

Full Time

Job Location

Kathmandu, Nepal

Offered Salary



Minimum Of 3 Years

WEBO Digital is looking for a leader, enthusiastic, committed, and competent candidates to fill the position of  “Senior Paid Advertising Specialist”.

Job Description

  • Plan and develop new ideas to be implemented on paid ads specifically geared towards improving our client’s results with their “Magic Metrics” continually.
  • Build and manage paid search and display campaigns.
  • Monitor and optimise ad campaigns on Google, Facebook, LinkedIn ads, and other PPC platforms daily.
  • Audit campaigns and adjust clients advertising budgets to spend accurately and evenly.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Perform daily account management of pay per click accounts and other search platforms for a variety of clients.
  • Provide creative copy suggestions and graphical ad templates.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search per client goals.
  • Research competition, investigate benchmarks and provide suggestions and ideas for improvements.
  • Keep pace with search engines and PPC industry trends and developments.
  • Manage and lead the Paid Advertising team to get the best out of every individual
  • Ensure the most effective tools, platforms, and strategies are being utilised to guarantee all advertising initiatives’ success by the department.
  • Ensure the production of high-quality advertising content and materials aligned with the business’s overall goals and objectives.
  • Conduct research and attend industry events and seminars to find new ideas that lead to operational efficiency and goal achievement.

Job Specification

  • Proficient communication level in written and verbal English
  • Proactive natured with meticulous attention to detail
  • Good leadership and teamwork talent skills
  • Good interpersonal skills and willingness to communicate with clients, colleagues and management
  • Strong research skills
  • Ability to work on multiple projects with a highly organised and strong work ethic
  • Adherence to deadlines and the ability to deliver on commitments.
  • Extensive experience in the PPC industry with a proven track record for bringing great results for clients
  • Proficient knowledge of Search Engine Marketing (SEM) and Paid Search (PPC)
  • Proficient in working with popular PPC ad platforms (Google, Yahoo, Bing) and experience with Facebook, LinkedIn and Instagram ads.
  • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
  • Experience in generating reports using platforms like Klipfolio and SEMrush
  • Knowledge of basic web technologies such as WordPress
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organisational, project management and time management skills

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