Embracing Change: The WEBO Digital Rebrand

Jerry Wallis
5 min read
Introducing our exciting glow up: The unveiling of our new brand identity! 📢

TL;DR: WEBO Digital was founded with a passion for leveraging the power of technology to help growth-minded brands scale. 🚀🌐

The world around us is changing faster than ever. In this age of all things digital, success for brands now hinges on one crucial element: creating experiences that truly connect with people. This shift has sparked a transformation in our own thinking about where our journey should lead us.

Stay tuned as we share the driving forces behind our decision to rebrand. But first, let’s turn back the pages…

Our Evolution 🐣

Let’s turn back the pages of time, eight years ago, when we set out as a digital marketing provider. 

It was an era where the world seemed different, and our vision was just beginning to take shape. The “marketing agency” label made sense then, for what we were at that time.

However, time has a remarkable way of reshaping not just the world around us but also ourselves. Those days are in the rearview mirror now. Our brand has evolved significantly over the years!

The old “marketing agency” label no longer fits what we do. Our team excels at helping brands thrive in the digital age, using data-driven insights and cutting-edge technology to drive their evolution.

This growth and transformation have led us to discover our true calling – customer experience transformation.

The Shift To Customer Experience Transformation 🎢

We’ve always believed in the power of technology to help brands scale, but this belief has evolved into a mission. A mission to empower brands to prosper by creating interactions that are intuitive, engaging, and memorable.

As we all know, the ever-evolving tech landscape has brought forth a profound transformation in how brands connect with their customers, setting the stage for a new era of customer interactions. Establishing a strong online presence has become an absolute necessity in today’s increasingly digital age. The real essence of thriving in this digital race, however, lies in the ability to provide experiences that are seamless and intuitive

Think Apple, Amazon, or Uber, for example. What’s the secret to their dominance? The answer lies in their shared commitment to delivering a fantastic customer experience. One that is unforgettable. One that captures the hearts of millions. 

We couldn’t help but see a reflection of our own journey. It was a moment of self-discovery, recognising our innate passion, zeal, and capability to help brands craft meaningful experiences. 

rebrand image

Thus, the need for a brand refresh became undeniable. The “WEBO Digital” identity, once so fitting, was no longer enough to capture our essence, aspirations, and the extent of our capabilities. It was time for a redefinition, a transformation journey.

The Path To Rebranding 🛤️

After careful consideration and analysis, we decided to rebrand as Intuji, a name and identity that better captures our new focus, “DCX Transformation.” This entails tackling projects like complex custom websites and software development aimed at achieving one crucial thing – seamless, user-centric experiences. 

With this shift, we aim to serve our clients even better, delivering comprehensive solutions that help them thrive in a digital-first world.

To simplify this process and help brands dominate in the digital space, we’re delighted to introduce our robust 4DCX Framework®️

The 4DCX (Discover, Design, Develop, and Dominate) is a proven Customer Experience transformation process that will help you eliminate uncertainty and guesswork and get real results, unlocking your brand’s untapped potential. Learn more about the 4DCX Framework

What Does Intuji Mean? 🧐

Intuji is derived from the Ukrainian word інтуїти́вний (intujitývnyj), meaning intuitive in English. It encapsulates our passion and unwavering enthusiasm for working with brands to create the world’s leading intuitive customer experiences.

What Does “Creating Tomorrow®” Mean? 🔎

Creating Tomorrow® is not just a tagline. It completely embodies what we are as a brand. By assisting brands globally to create meaningful and memorable customer experiences whilst also championing sustainable initiatives that offer support and hope to the less fortunate, we make a positive difference in the lives of many, creating a better tomorrow.

What Does The Symbol Represent? 🕵️‍♂️

Our symbol represents ‘infinity’, signifying our unyielding commitment to transcending limits and making the impossible possible. Together, we work to co-create the customer experiences of tomorrow. And our symbol is a reflection of what’s possible with Intuji. 

It also signifies blocks of data, underscoring our commitment to analytics and delivering efficient, data-driven solutions to our clients.

Our symbol seamlessly integrates every letter of Intuji, symbolising its integral and distinct role within our brand identity.

What Lies Ahead For Intuji?

The decision to rebrand is a significant milestone in our journey. We are incredibly excited to continue supporting growth-minded brands scale with our evolving skillset and capabilities in the realm of customer experience transformation.

With Intuji, you’re venturing into a fresh digital journey. Your brand’s evolution starts here, and we’re here to guide you every step of the way.

As we embrace change, our commitment to creating technology-driven intuitive experiences remains unwavering, and we’re thrilled to embark on this bold new chapter with you! Ready to explore further? Book a discovery call and let us help you on your journey to a supercharged digital customer experience.

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Published On

October 26, 2023