Your Website Success Starts With Strategy!

No one wants a website that doesn't attract qualified leads or doesn't provide existing customers with any value! The bottom line is it just isn't performing, and you have no real idea why.

Does this sound like you?

See, often businesses become so familiar with the design and layout of their current website that they can’t see "the forest for trees" and don’t see their website through their target customer's eyes.

Our Website Blueprint process involves multiple intensive brainstorming sessions with your team to uncover your customer persona/s and their real needs. We assess your marketing goals and desired outcomes for your new website, and from there, we plan out your lead-generating machine.

It All Starts With The Website Blueprint

Client Feedback

Strategy & Design

  • Wireframing
  • UI/UX Design
  • Prototyping


  • Global Elements
  • Modules
  • Page Templates

Content Input

  • Content Placement
  • Proofreading
  • Optimisation

Project Management

QA & Launch

  • Site Testing
  • Training
  • Site Launch

What Does The Website Blueprint
Process With WEBO Digital Look Like?

You can expect an engaging collaboration effort between our expert team and yours in which deep and thought driven
discussions along with careful planning will playout. Whilst intensive the outcome of this ensures a problem-free and
efficient development phase.

Buyer Persona

This is arguably the single most important part of the entire Website Blueprint process. This is where you get down to the nitty-gritty and have to answer some challenging questions to uncover who you are really building your website for… which is, your ideal buyer.

Burning Questions

What are the most common questions your sales team is asked on the frontline by your customers? The answers are powerful in terms of building trust and conversion when used smartly.

Competitor Research

An in-depth study of companies in the same industry as yours to identify opportunities for growth and improvement. Learn what's worked and what hasn't from others and do it better.

User Journey

Deep-diving into your goals for your website, this is where you begin to piece together the way your ideal buyer ticks online and how to best structure your website to provide the most frictionless experience possible to convert. Expect some ‘what-if’ questions here.

Website Sitemap

This part of the process involves looking at each web page required in your website to compliment the ideal ‘buyer journey’ for your prospects and then mapping it all out clearly to show how they all link and function together.

Your "Magic Metric"

Here we determine with you the single most important number to drive that will grow your business. Everything on your website should be aligned towards influencing your “Magic Metric”

Scope Of Works

Here is where the details of the website project execution are laid out, enabling you to have a clear understanding of every deliverable that is required from initial design concepts through to after ‘go-live’ warranted support.

Design Plan

This is where the foundational items related to the design of your website are discussed, reviewed and laid out such as brand style guide, colour palettes, fonts, logo/s and more.

Content Plan

A plan for everything required in content for your new website is determined here. Images, copy, videos, lead magnet offers etc. which you already have and what new content is required is set out.

Development Plan

This is our recommendations for the technology platforms to utilise for your website build. Depending on what the objectives of your website (eCommerce, CRM integration etc.) are will determine the complexity of this section.

Potential ROI

You will get a picture of what your new website could potentially return for you based upon competitive insights, potential traffic, conversion rates and your average sales value. This helps you to understand the real value of your new website.

Budget & Timeline

Should you choose to engage WEBO Digital for your new website build, this provides you with a firm understanding of the investment amount and timeline to build your new website as per the scope of works provided to get your website created and launched to deliver you qualified leads.

Don't Play Russian Roulette With Your Website

You want your website to be a success, right? You want to know that when you go live, your website will be beautiful and fast and bring you real results to your bottom line. This is exactly what the Website Blueprint process sets up your website’s foundation to deliver.

This process allows you and your team to get fully aligned on the overall strategy of your website, including goals, layout and design outlook, before beginning any development. Starting your website project without these things squared away, anything can happen.

Avoid The Most Critical Mistake Businesses Make That Kills Marketing Success!

Get this detailed step by step guide to understanding and creating your Buyer Persona

Learn From Businesses Like Yours That Are Experiencing
Incredible Results!

"The deciding factor was that they understood our needs. There was no "salesy" perspective and they delivered as promised."
Brett Craddock
"What we have achieved in 9 months with WEBO Digital, we would have never been able to achieve in the 3 years prior to that."

How Much Does A Website Blueprint Cost?

The Website Blueprint is a once-off investment of $10,000 inc GST

You come away with a fully inclusive documented plan outlining how to create the best website uniquely crafted for your business of which you can take to your own developer to build if you want to. There is no obligation at all to proceed to the design and development phase.

Is a Website Blueprint with WEBO Digital right for you?


  • You understand that the success of your website is directly correlated to the success of your customers and how they use your website

  • You are open to adopting new ideas and technology that can help your brand deliver intuitive customer experiences

  • You are willing to put the time and effort needed into the planning of your website to ensure every detail is documented

  • You and your team are prepared to be challenged and work on why you have a website and how it can best serve your customers


  • Your budget for a full design and build of a complete website is less than $30,000

  • You aren’t trying to be the leading authority in your industry and significantly improve your customer experience

  • You aren't prepared to be challenged on what you have done up until now and you're not open to any new ideas

  • You are a small business that wants a website for the cheapest possible price and isn't worried about ROI

Frequently Asked Questions

  • What Is A Website Blueprint?

    A website blueprint is a unique and carefully crafted documented plan which is like an instruction manual on how your website needs to be built to give you and your business the best results online.

    It considers your business and it’s ideal buyers, the user journey and how it is best built and structured to provide the most frictionless conversion path possible to deliver you high quality leads.

  • Why do I need a Website Blueprint?

    You need a website blueprint because without it you aren’t going to get a website that has been thought through thoroughly and planned to engage with your ideal buyers which ultimately means you won’t get the high-quality leads you want that convert to real revenue and profits.

    Without a carefully developed plan you will likely also run into launch delays, cost blowouts and having to scramble together enough content for your new website at the last minute.

  • When should I invest in a Website Blueprint?

    If you are at the point of wanting to expand your digital online authority and wanting help to get it done in the right manner which cements you as the market leader in your space and converts leads well, you should really consider the website blueprint product.

  • How do I get started with my own Website Blueprint?

    A website blueprint process usually takes around 4-5 weeks so if you are thinking about building a new website and want to do it right, book a chat here with our experts now to discuss your website project further.

  • How much input will my team and I have in our Website Blueprint?

    We strive to involve you and your team as much as we possibly can in developing out your Website Blueprint. We extract the wealth of knowledge you and your team have in your heads.

    We typically have a number of in-depth meetings over the course of several weeks with clients to complete their Website Blueprint. You can learn more about the process we follow here.

  • How much does a Website Blueprint cost?

    The Website Blueprint is a ‘no-strings attached’ once-off investment of $10,000 inc GST of which there is no obligation to proceed further with the development if you don’t want to.

    You can learn more about it by clicking here.

  • What happens if we don’t want to go through your Website Blueprint process?

    We don’t pretend that the process we follow is the only way to get a website built but we do know it is one that has proven to work with great success time and again. Therefore that’s why we don’t design and develop any custom websites that have not first gone through our Website Blueprint process.

    We do this to ensure we provide our clients with the best possible opportunity for their websites to achieve the results they are looking for.

    Our Website Blueprint has been developed from over 10 years of experience in designing and developing websites that get results!

    We also fully acknowledge that the Website Blueprint process isn’t for everyone and that there are certainly situations where it just isn’t a good fit.

Clients We've Worked With


How can we help you today?